Beginning my ancillary products- Print Advert

 I have recently started to progress with completing the ancillary products to supplement my documentary piece. I began with my print advertisement, as I had a very clear idea of what it was that I would be aiming to produce, from the research that I have conducted into the conventions and styles of existing Channel4 products of this nature. Initially I chose to start with this rather than my TV listings magazine double page spread, due to assuming that it would be something that would not be too time consuming. Firstly I began with making some minor adjustments to the image that I selected from those I had taken whilst staying in Yorkshire of the two show pony producers I will be documenting. For this I only needed to take several shots as I already had a very clear vision of what I wanted; something simple, capturing both of them stood outside of a stable with a horses head reaching over the door from between them.

 

 However I greatly underestimated the time and patience that would be required when adding the logo and text to my advertisement. After finding two very detailed style guides to the rules and guidelines of creating a Channel4 print ad, I decided that in order to make my own production as precise as possible I would follow these exactly. Although I was already aware after reading through these that the measurements and margins involved in placing the Channel4 logo in the correct position and at the right scale would be difficult, I completely underestimated just how long it would take. There were a wide variety of elements that this included, the most challenging of which being constructing the isolation area around the logo. This was something that had to be completely exact to the guide lines given, thus I had to conduct multiple mathematical equations in order to achieve this. However now that I have completed it  I am extremely pleased that I did so, as it has meant that I am confident that I have followed the conventions of a real Channel4 ad as closely as possible.
 In terms of the text positioning, as well as its size and the colour of the text box surrounding it, the guide lines were no where near as strict, meaning that this was the easy part. I simply matched the colour of the text box to that of the logo, (which was the same as the lightest tone of Craig's cap). I then positioned this in the bottom left hand corner, which from my research proved to be the most common place for text to be inserted.

The only major change that I needed to make to my image was to reverse it. When shooting for my print advert I was aware that in the composition and framing of my images I would need to allow room for the Channel4 logo's required isolation area and positioning indicated by the style guides. Nevertheless once I had cropped the image down to the size and frame that I felt was the most effective, I found that there was not enough room to accommodate this, hence the need to reverse the image so that this issue would be resolved and the conventions till maintained.