3. What have you learned from your audience feedback?
Within the research portion of my production, the audience feedback that I received proved to be a crucial element in furthering the success of my product. From my Initial research I had already formed a very clear idea as to who my target audience would be and had quite an established grasp of how I would go about addressing them. However it was through my audience research that I was able to further enhance the way in which I did so, gaining insightful and helpful comments from them that greatly influenced my final product. I communicated with my audience throughout my research and planning process in a number of ways; including focus groups, receiving comments on my YouTube posts of each draft, as well as interactions via social media.
The main way in which I was able to engage with audiences was through the use of focus groups. I feel as though these are an easy and effective way to receive clear and detailed feedback. Within each of my focus groups I was able to directly ask questions to my participants and also engage in discussions with them that may not have occurred to such length via digital means. I conducted focus groups firstly with several people, with varying degrees of interests in horses and riding. I felt as though this was a necessary step to take, seeing as I plan to almost exclusively be addressing those with a some what established interest in the sport. As the very first stages of my audience research, this enabled me to find out if a showing documentary would even be something that my audience would be interested in, before asking further questions regarding the content that they would wish to view if at all. The feedback that I received at this stage not only allowed me to continue with my production with confidence that it would prove popular with audiences, but this also established the specific age group and gender that I would be engaging with.
Once I had a clearer idea as to exactly who my target audience would be and how to better address them, I then began to gradually construct my first draft, which I then shared with audiences in a variety of ways. Firstly, I played it to a group of media students and recorded their reactions to it, the purpose of which being to provide me with technical critique of my work. I would say that this also proved to be a rather important aspect of my audience feedback, as it enabled me to create a far more professional and dynamic production. It was in fact through their responses that I was introduced to the 'Ken Burns' effect, the subtle use of transitions, both audio and visual, as well as considering the sequence of my shots. Needless to say it was equally important to receive audience feedback in terms of technicality and effective use of technology as well as regarding the content and style of my production.
The main way in which I was able to engage with audiences was through the use of focus groups. I feel as though these are an easy and effective way to receive clear and detailed feedback. Within each of my focus groups I was able to directly ask questions to my participants and also engage in discussions with them that may not have occurred to such length via digital means. I conducted focus groups firstly with several people, with varying degrees of interests in horses and riding. I felt as though this was a necessary step to take, seeing as I plan to almost exclusively be addressing those with a some what established interest in the sport. As the very first stages of my audience research, this enabled me to find out if a showing documentary would even be something that my audience would be interested in, before asking further questions regarding the content that they would wish to view if at all. The feedback that I received at this stage not only allowed me to continue with my production with confidence that it would prove popular with audiences, but this also established the specific age group and gender that I would be engaging with.
Once I had a clearer idea as to exactly who my target audience would be and how to better address them, I then began to gradually construct my first draft, which I then shared with audiences in a variety of ways. Firstly, I played it to a group of media students and recorded their reactions to it, the purpose of which being to provide me with technical critique of my work. I would say that this also proved to be a rather important aspect of my audience feedback, as it enabled me to create a far more professional and dynamic production. It was in fact through their responses that I was introduced to the 'Ken Burns' effect, the subtle use of transitions, both audio and visual, as well as considering the sequence of my shots. Needless to say it was equally important to receive audience feedback in terms of technicality and effective use of technology as well as regarding the content and style of my production.
From the information that I received during this process I then completed a second draft, consisting of a far more advanced use of effects and tools available on the software of Premiere Pro. Which I then posted on both social media sites and YouTube, enabling me to then gain the further opinions of my target audience. Several of the comments posted suggested that I incorporated almost introductory subtitles, when both Sara and Craig were first featured within the production, to instantly establish them as characters to the audience. This was the main suggestion that I took on board and I now feel as though it was something that should have been included before.
For me, my audience feedback was a method of informing and enhancing my work, rather than having a great deal of impact on its construction. I already had developed a clear idea as to what it was that I would product from my research into existing products. Nevertheless the responses that I received gave me a great deal of insight as to the improvements that needed to be made to achieve the most effective result. Audience feedback has therefore been most important in helping me to refine my product, and fine tune each of my various drafts into a highly refined final piece.
No comments:
Post a Comment