My target audience

Gender	My target audience will be mainly female, as showing is a rather female dominated form of competing.  Moreover I feel as though the more relaxed, almost educational approach that I am taking would be better suited to women’s interests.
Age	I will be addressing a slightly more mature age group, ranging from around 35-45, as judging by the interest already being shown by followers of The Craig Elenor Equestrian Agency’s facebook page, this would be the most popular audience. However as a whole existing products of a similar nature do seem to attract a rather broad spectrum of age groups.
Hobbies and interests	Although I feel as though there is not necessarily a need for my audience to be directly involved in or take an active interest in showing, I do certainly feel as though I will be targeting those who do have a rather strong interest in horses or riding in some way.    They are likely to read publications such as ‘Horse and Hound’, ‘Horse Gossip’, ‘Showing Journal’, ect These are all magazines that are aimed at this age a mature, mainly female audience, with an interest in horses and competitive riding as a whole, whilst there are also strong elements involved showing features within each of them. In addition to this, I would expect my audience to watch programmes on channels such as ‘Horse and Country’, airing similar existing products, as well as many other insightful productions based on horses and countryside life.
Social Demographic	ABC1 middle and upper class members of society, since horses and riding is a pass time associated with wealthy people