Treatment

Following the completion of my music magazine for my AS coursework last year, I realised that in order to remain active and engaged with the product that you are constructing it is of great importance that it is based on something that you are interested in and passionate about. Thus when I decided to create my own mini documentary I chose to focus it on showing, something that I have been involved in for years and that I knew I would enjoy planning and filming. I have never made a documentary type film before and have little experience with using the required software, therefore although it will be challenging it is a good opportunity to develop technical skills.



The purpose of my documentary will be to provide people with an insight into the running of a successful show pony producers yard. Since this is not an extremely high profile sport it will be aimed at a more niche audience than a documentary for example that is based on racing, that would not require someone to take an active interest in horses to be familiar with. Thus I will be targeting those who already have some sort of involvement in horses and riding. In order to better engage with this audience it will be quite complex in terms of terminology and detail used, as well as reference to well known competitions and horses that they would be familiar with. This hopefully will mean that my production will prove more interesting and relatable to those with some sort of knowledge of showing and horses.

I will aim to create quite a sophisticated product aimed at a slightly older audience. I feel as though this would be the most effective approach, since existing products that I am familiar with are all addressing a similar age group, with the purpose of informing and educating, something that a slightly younger audience may not fully appreciate.