Qualitative Reasearch

Although I have already established my own ideas as to the target audience that I wish to address, as part of my audience research I decided to interview a series of participants, both male and female of a variety of ages, to further enhance my investigations. All of those interviewed also already had a developed interest in either showing or at least riding themselves.

1: female-16

2:female-25

3:female-40

4:male-50

1. Do you currently watch any programmes or documentaries based on a particular trainer, rider or show team?

1: I wouldn't say that they are something that I would watch regularly, but if there was one on about a famous rider that I am particularly interested in, like Charlotte Dujardin, then I would definitely watch it. Also since I do showing myself, I would watch a documentary or programme based on that as well. 

3: I often will watch programmes or documentaries about famous yards, riders and teams, yes. I do ride myself and have my own horses an show them as well, so it is something that I am interested in. 

2: I very rarely will watch any horse based TV, on the occasion if something was something on that caught by eye, or people had been talking about then maybe, but no, not really.

4: Sometimes if the racing is on or a short programme on after about a famous horse then maybe, but on the whole I would not say that I currently watch any TV about horses.

2. Would you be interested in finding out about the day to day running or a successful show team?

3: I think that I would probably be interested in that, I show my horses regularly and I am quite 

familiar with most of the top producers, so I would be eager to find out about the running of their yards at home.

4: No I wouldn't say so really, I don't mind reading about them every now and then, but no I wouldn't want to watch a programme about a show team.

1: If it was quite a well known showing team then I think I would watch it, but I would rather find out about what they do at shows rather than at home.

2: I wouldn't say it would be something I would be interested in to be honest. 

3.  Do you currently read any magazines based on showing?

3: Yes, since I show myself I do like to keep up with the results at recent shows and read articles on different riders and producers. I would say the ones that I read most are 'Horse and Hound' and 'Showing Journal', which I subscribe to.

1: I quite like looking in 'Horse and Hound' if a big show has been on, like Badminton, but I wouldn't say that I read any horse magazines that often.

4: Again I quite like to read the odd article now and then, but I don't read them religiously, no.